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For minimalistic, dainty, staple pieces that make the perfect addition to any outfit or occasion.

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Explore our latest pieces, crafted by delicate hands and from the finest of materials. Your favourite gems await.

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Ready, Steady, Personalise.

Indulge in self-expression with our personalised jewellery. From chic initial necklaces to understated gemstone rings, each piece is a minimalist ode to your distinct individuality.

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  • Bespoke Services

    Craft your unique story in jewellery with our bespoke service. From concept to creation, we bring your vision to life in a one-of-a-kind masterpiece.

    Create Your Jewels 

  • Jewellery Care

    Our jewellery care service ensures the longevity and brilliance of your precious pieces through meticulous cleaning and expert maintenance.

    Cherish your Gems 

  • Trade In

    Exchange your current jewellery for a new, stunning piece that better suits your evolving style by taking advantage of our trade-in service.

    Learn More 
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We are proud members of

The National Association of Jewellers

SUPPORTING THE ENVIRONMENT

Sustainability

We use 100% recycled silver and aim to support eco-friendly initiatives with each of our purchases.

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  • happy customers at jewellery shop in London

    We ensure that all our customers are fully satisfied. Your happiness is our priority.

  • Free delivery on all jewellery

    We offer free delivery on all orders, so you don't have to worry about any extra fees at checkout.

  • Jewellery is eco-friendly

    We aim to be sustainable by using 100% recycled silver, and fully recyclable packaging.

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Let customers speak for us

from 2239 reviews
Silver smiley face emoji

Great quality, excellent craftsmanship, granddaughters absolutely delighted

Brian McDonald
Smiley Face Necklace – Sterling Silver Pendant in Gold & Rose Gold by Apsley and Heron
Smiley Face Necklace – Sterling Silver Pendant in Gold & Rose Gold by Apsley and Heron

really pretty and good quality

Anonymous
Personalised Bengali Name Necklace – Sterling Silver Custom Jewellery by Apsley and Heron
Personalised Bengali Name Necklace – Sterling Silver Custom Jewellery by Apsley and Heron

Great quality necklace wife loved it would highly recommend

Chris Marsden
Maltese Cross Necklace
Maltese Cross Necklace
Greek name necklace

Very pleased with the necklace and very fast delivery

JULIE EVANS
Personalised Greek Name Necklace – Sterling Silver by Apsley and Heron
Personalised Greek Name Necklace – Sterling Silver by Apsley and Heron
Πολύ ωραίο

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leigh sedgwick
Personalised Greek Name Necklace – Sterling Silver by Apsley and Heron
Personalised Greek Name Necklace – Sterling Silver by Apsley and Heron
Greek name necklaces

I’m so happy with my necklaces . Very good customer service and quick delivery. Would recommend them to friends snd family .

Anna Chrysanthou
Personalised Greek Name Necklace – Sterling Silver by Apsley and Heron
Personalised Greek Name Necklace – Sterling Silver by Apsley and Heron

Absolutely delighted with my item, thank you,I really appreciate the extra effort that went into this beautiful piece.

Laura Gray
Sterling Silver Custom Logo Necklace – Personalised Gold & Silver Design Pendant by Apsley and Heron
Sterling Silver Custom Logo Necklace – Personalised Gold & Silver Design Pendant by Apsley and Heron
Bespoke upcycleo

I worked with Lillie on a bespoke upcycle project for my upcoming wedding and could not rate her high enough. Found on Etsy, I messaged her directly and Lillie was easy to communicate with, she understood my request and did not fail to deliver, the pieces are perfect. Delivered safely and quickly, excellent value for money, do not hesitate to reach out. Thank you Lillie.

Claire
Apsley & Heron

So gorgeous and arrived super quick! My daughter is going to love it. Thank you. Highly recommend 👌

Samantha
Personalised Birth Year Necklace – Old English Year Necklace with Fargo Chain in 925 Sterling Silver
Personalised Birth Year Necklace – Old English Year Necklace with Fargo Chain in 925 Sterling Silver

Lovely item, beautifully crafted. Thanks!

Molly
Personalised Nepali Name Necklace – 925 Sterling Silver Custom Jewellery by Apsley and Heron
Personalised Nepali Name Necklace – 925 Sterling Silver Custom Jewellery by Apsley and Heron

This is a perfect Orthodox baptism cross necklace. Thank you very much

Reagan
Personalised Sterling Silver Name Necklace – Dainty Custom Jewellery by Apsley and Heron
Personalised Sterling Silver Name Necklace – Dainty Custom Jewellery by Apsley and Heron

Absolutely gorgeous necklace. Gift box a bonus thank you. Xmas gift for my grandaughter, sure she will love it.

Maureen
Personalised Sterling Silver Name Necklace – Dainty Custom Jewellery by Apsley and Heron
Personalised Sterling Silver Name Necklace – Dainty Custom Jewellery by Apsley and Heron
Lovely necklace, fast delivery

Bought as a leaving gift and she could not be happier :)

Ellie Sampson
Personalised Sterling Silver Name Necklace – Dainty Custom Jewellery by Apsley and Heron
Personalised Sterling Silver Name Necklace – Dainty Custom Jewellery by Apsley and Heron

Exactly what we wanted perfect

Nigel
Personalised Old English Gothic Name Necklace – Custom Sterling Silver Jewellery by Apsley and Heron
Personalised Old English Gothic Name Necklace – Custom Sterling Silver Jewellery by Apsley and Heron

Beautiful quality and fast delivery

margaret
Personalised Punjabi Name Necklace – Sterling Silver Custom Jewellery by Apsley and Heron
Personalised Punjabi Name Necklace – Sterling Silver Custom Jewellery by Apsley and Heron