Apsley & Heron team at the National Association of Jewellers Awards Show

how we began

Our Story

Founded in 2019 Apsley & Heron started with the mindset of producing contemporary
fashionable jewellery, driven by its ethos of wanting customers to embrace their beauty and individuality.
Our work always come overflowing with passion and
love. Each piece of jewellery is
creatively designed, carefully
built and thoroughly examined
to ensure the best quality for
our customers.
At the heart of Apsley &
Heron lies a passion for
YOU and your needs, we
have the missing pieces
for your jewellery box.

mission statement

"Our mission is to craft meaningful, high-quality jewelry that embodies personal connections and timeless beauty. Through exceptional craftsmanship and dedicated care, each piece reflects the unique stories and memories of our customers while upholding our commitments to excellence, sustainability, and community enrichment."

NAJ New Member Logo – Proud Member of the National Association of Jewellers

This year we

We proudly sponsored the Store Design of the Year Award at the 2024 NAJ Awards

Supporting Inspiring Storefronts and Exceptional Retail Experiences

We proudly sponsor the Store Front Display category because physical stores offer an irreplaceable shopping experience, especially when choosing personal products like our bespoke name necklaces. A beautiful storefront display not only showcases products but elevates them, creating the perfect environment for customers to appreciate their beauty and significance. We recognize the positive impact a thoughtfully designed shopfront has on the local community. By championing this category, we support retailers who understand that a striking storefront isn't just about selling—it's about creating an unforgettable experience.